Full Bodied Beauty.
GLOBAL E-COMMERCE RETAILER AND BRAND OWNER WITH SOME OF THE FASTEST TRENDING BEAUTY PRODUCTS IN THE UK.
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Who Are We?
Established in 2009, and becoming one of the fastest growing beauty retailers in the UK, we are an online retailer and brand owner with a growing portfolio of market-leading, personal care and beauty products. From our thriving London head office to our tech hub in Tel Aviv and our Hong Kong innovation Centre, we distribute to more than 20 countries worldwide with more than a million of our products getting delivered to people’s homes each year.
We live and breathe beauty trends, from top to toe. Born out of our roots in professional salons, we’ve stayed true to our core. For over 10 years, our professional-quality products have been loved by customers and retailers, top sellers on Amazon and used by professionals across Europe. And we always thrive to find the top trends and never stop finding ways to improve our products.
SMALL TEAM, BIG THINKERS
Our small, hard-working team is made up of passionate, like-minded and entrepreneurial individuals who love a challenge and aren’t afraid to break conventions. Stretching the art of the possible is how we’ve made a name for ourselves and its core to our values as we keep the business energy flowing and growing.
FASTEST TO MARKET
In a dynamic and ever growing world where speed is everything, we thrive on our ability to make cutting-edge, premium design products, that enrich our customers’ lives, and deliver them into their hands far quicker than our competitors. We do this because we own our own supply and distribution chains, which means we’re nimble, lean and our IP is protected every step of the way.
Discover Our Beautiful Brands
sq ft of warehouses
nail Gels sold each year
Discover Our Beautiful Brands
Ben left school at 16 and set up his first business at age 18, selling computer parts and software through eBay. After 3 years in the Israeli army, Ben, a natural techie, got involved in running many early-phase tech start-ups, including early versions of what Facebook and Instagram would go on to become. In 2009, after working in his wife’s family salon, Ben spotted an opportunity to sell professional-only salon and hair products to the home market and mobile therapists and HSNF was born. Very quickly, he branched out into self-tanning products and other salon treatments, selling products online through eBay and Amazon. In 2011, after the plug was pulled on a partnership with one of their professional suppliers, they began manufacturing their own products, under the brand name Mylee. The rest is history.
David was born in the USA and studied Business Management in Tel Aviv, where he became captivated by eBay selling guides and courses on digital marketing. In his spare time, he searched markets, junk-shops and wholesale stores looking for anything to sell on at a profit. In 2011, his addiction was netting him £2,000-a-week, and he received a call from Ben. Dropping everything, he moved to London in to help Ben on a short term project to set up HSNF’s Amazon business. It was David’s vision that was instrumental in the decision to start manufacturing Mylee. And the short project has just had it’s 10 year anniversary.