Ben left school at 16 and set up his first business at age 18, selling computer parts and software through eBay. After 3 years in the Israeli army, Ben, a natural techie, got involved in running many early-phase tech start-ups, including early versions of what Facebook and Instagram would go on to become. In 2009, after working in his wife’s family salon, Ben spotted an opportunity to sell professional-only salon and hair products to the home market and mobile therapists and HSNF was born. Very quickly, he branched out into self-tanning products and other salon treatments, selling products online through eBay and Amazon. In 2011, after the plug was pulled on a partnership with one of their professional suppliers, they began manufacturing their own products, under the brand name Mylee. The rest is history.

David was born in the USA and studied Business Management in Tel Aviv, where he became captivated by eBay selling guides and courses on digital marketing. In his spare time, he searched markets, junk-shops and wholesale stores looking for anything to sell on at a profit. In 2011, his addiction was netting him £2,000-a-week, and he received a call from Ben. Dropping everything, he moved to London in to help Ben on a short term project to set up HSNF’s Amazon business. It was David’s vision that was instrumental in the decision to start manufacturing Mylee. And the short project has just had it’s 10 year anniversary.